Managers are increasingly expected to take on greater responsibility in fostering employee engagement. Within the employee recognition and rewards industry, competitors are actively launching new tools to empower managers and unlock the full potential of organizational engagement. To strengthen our competitive position, we decided to revisit our existing 'Manager Toolkit.'
The business problem with the current Manager Toolkit is clear: low usage rate - avg 9% of active managers visit per month. The existing features were built on the assumption that providing managers with sufficient data about their teams would naturally drive engagement. However, this approach has not delivered the intended results.
Analysis of user feedback revealed pain points distributed across interaction, journey, and relationship levels. However, due to the absence of prior user research, it was difficult to map these pain points to specific user personas or tasks. This made it challenging to pinpoint the root cause of low usage and commit to addressing a particular user problem.
👆 INTERACTION  LEVEL
...
🗺️  JOURNEY LEVEL
...
đź’¬ Â RELATIONSHIP LEVEL
...
To address this fundamental gap, I focused on identifying user personas, tasks, and high-impact issues, laying the groundwork for developing a compelling project vision.
Defining clear project boundaries is essential for a large-scale initiative. While product leadership often seeks to "think further and broader," there's a fine line between exploring possibilities and losing focus. To address this, I aligned expectations with stakeholders and identified that our primary focus is around helping managers better manage employee feelings and engagement at work.
Existing user segments reflected certain user needs. but they failed to effectively differentiate how managers handled employee feelings. My research aimed to identify behavior-oriented user groups and establish task-based manager personas.
I began the research by interviewing 10 managers recruited based on predefined user segments, regardless of whether they had access to a recognition platform at work. These interviews helped me map out the tasks involved in typical workflows for managing employee feelings. The findings highlighted that the key behavioral differentiator among managers is their level of maturity.
I conducted 12 additional interviews with manager users to explore how varying levels of maturity influenced their use of our product. The findings further validated and refined the existing persona types.
Four distinct manager user personas were established based on research findings, each reflecting unique needs and opportunities to enhance their experience on the platform.
Despite the differences in personas, their pain points revolve around a common theme: a lack of convenience, guidance, and assurance. Â
Managers don't have spare time to navigate the platform's complexity.
• They have to download reports and manipulate data to get what they need.
• They lack an easy way to drill down into the less engaging areas.
...
Managers take actions purely based on what they feel is right.
• They lack sufficient education on the impact of their actions.
• They receive little guidance on how to better take these actions.
• They are unaware of issues requiring their attention.
...
Managers lack confidence in their contributions to employee engagement and their trust in our platform.
• They receive incorrect and inconsistent data.
• They don’t know if they’ve done all they need to do.
• They don’t know if they are fair in rewarding team members.
...
Our vision is to help managers progress through different persona levels, ultimately driving higher team engagement. The first phase is strategically focused on the Role Model persona. Emphasizing this user group not only targets a larger segment of our user base but also sets us apart from competitors.
OUT OG REACH
This persona is hard to reach through the product. However, they can be naturally transformed by promoters.
PHASE 1 TARGET
Encourage more engagement actions from role models and build a solid foundation to elevate them to promoters.
PHASE 2 TARGET
Enable entry-level promoters to utilize insights in their workflow, helping them make team engagement more targeted and effective.
PHASE 3 TARGET
Elevate promoters to better understand and manage their team through the traits they have left on the platform.
🎯 KEEP THE BIG PICTURE IN SIGHT
We stay aligned with overall goals while diving into individual phases.
🎯 GAIN LEADERSHIP BUY-IN
We secure roadmap prioritization and development resources.
I conducted workshops with stakeholders to brainstorm ideas for enhancing the manager experience by addressing known needs and problems. These ideas were evaluated through value prioritization testing and then pitched to the senior leadership team.
This process enabled me to create designs with clear intent and strong validation. While the concepts were rough design mockups and details may evolve in later phases, the core intent will remain consistent.
Phase 1 aimed to empower managers to conveniently take and track the required actions. The detailed design focused on clearly communicating the following 3 key points to users, along with providing guidance for each:
• What are the actions and the expected goals?
• Why do you need to do this?
• How are you currently doing?
The initial card layout in the concept design highlighted various activities but treated them as equal, offering users no clear guidance beyond presenting them as a list of to-dos.
ITERATION A
With the intent of establishing hierarchy among the activities, more visual weight was added to the core action of "sending recognitions," while the remaining actions were grouped together.
The scalability is limited for desktop, as the content can only scale vertically within the separate column.
ITERATION B
More flexibility was added by separating activities into individual cards.
The order of the cards doesn’t tell a clear story and feels random. This problem will get worse in the mobile view, where the cards are read sequentially.
FINAL GROUPING SOLUTION
To group the activities in a way that guides users through a cohesive storyline, I ended up organizing the layout around two central themes
• Timing-related actions - The sooner managers take these actions, the better.
• Recognition-related actions - The more often managers engage in these actions, the better.
I have a quick summary of actions I should take based on what’s pending and what’s coming up. I also have ways to access a summary of recognitions or engage with my team’s recognitions.
It looks like the bottom one is also trying to get me to take an action, but it's proactive instead of responsive, so I should go do something.
For actions where we can’t explicitly indicate 'X left to do,' we need alternative ways to help users understand and track their progress.
As a starting point, I combined the key elements—status, progress, and goal—into the initial layout. However, this setup may create a sense of constantly playing catch-up throughout the month, which could feel discouraging, particularly given the low manager engagement we’re currently observing.
ITERATION WITH TESTING
Since sentiment will play a crucial role in this design decision, I incorporated user testing throughout the iteration process to capture the intended emotional responses. Below are some key findings that guided the final solution.
• The size of the chart doesn’t matter much.
• Charts evoke a general feeling rather than detailed analysis; overly complex charts tend to confuse users.
• Green is universally perceived as positive.
• Displaying the full range provides more incentive for engagement.
• Division feels more precise but is less encouraging compared to percentages.
FINAL CHART DESIGN
I'm obsessed with getting into the green zone and really want to get that star!
In review of WCAG Level AA compliance, the charts may not meet one of the requirements:
"The visual presentation of the following have a contrast ratio of at least 3:1 against adjacent color(s): Parts of graphics required to understand the content, except when a particular presentation of graphics is eto the information being conveyed.
Identifying three colors that meet the required contrast ratio while remaining visually appealing is challenging. Compromising their effectiveness is also not ideal, as these colors significantly enhance the overall user experience. In collaboration with the design system UI designer and the accessibility manager, we determined that the concern primarily applies to charts that rely solely on colors to convey the meaning of their segments. In contrast, our chart remains fully comprehensible even if all colors are removed.
One adjustment we made was to remove bold-colored text to avoid creating correlations between a specific part of the text and the colors in the chart.
While Phase 2 is currently in the design stage, Phase 1 has already reached the CA stage and is planned to go GA in March 2025. We have set up an Amplitude dashboard to track a series of success metrics and have observed an increase in both engagement and retention. Below are some sample tracking metrics.
ENGAGEMENT
RETENTION
#Â of key action taken via Manager Toolkit
% of active managers visiting toolkit over time
User status change over time